The next great story is yours™
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Great stories make great change possible
Your world-changing message deserves to be heard — really heard. But that only happens when you learn to tell a great story. Let’s re-invent your brand, make a movie, or design and build a website. And along the way, we’ll help you tell the kinds of stories the world is waiting to hear.
Illustration by Director of Animation Ruben DeLuna
A mural of “The Story of Stuff Project” characters
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Great stories make great change possible
Your world-changing message deserves to be heard — really heard. But that only happens when you learn to tell a great story. Let’s re-invent your brand, make a movie, or design and build a website. And along the way, we’ll help you tell the kinds of stories the world is waiting to hear.
Photo by Senior Designer Kathi Bahr
Captured on a video shoot for the Greater Yellowstone Coalition
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Great stories make great change possible
Your world-changing message deserves to be heard — really heard. But that only happens when you learn to tell a great story. Let’s re-invent your brand, make a movie, or design and build a website. And along the way, we’ll help you tell the kinds of stories the world is waiting to hear.
Original photo composite by Director and Creative Director Eric Smith
Cover image for Save the Bay’s 50th anniversary report
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Great stories make great change possible
Your world-changing message deserves to be heard — really heard. But that only happens when you learn to tell a great story. Let’s re-invent your brand, make a movie, or design and build a website. And along the way, we’ll help you tell the kinds of stories the world is waiting to hear.
Illustration by Director of Innovation Drew Beam
Appearing in Creative Director Jonah Sachs’ new book “Winning the Story Wars”
Featured Project Portfolio21
Our economy relies on the Earth's ecology. This fact should be undeniable, but most investment strategies act like there's simply no connection. This powerful book changes the whole conversation.
News & Events
There's always something going on at Free Range.....-
Winning the Story Wars — Our Upcoming Book
July 10, 2012 is the big day. After a year and a half of development, Winning the Story Wars is going to hit the shelves (hopefully there will still be plenty of physical…
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Our Toughest Client
Last year, Free Range began to stare down the same challenge many of our clients face: our website was approaching its fourth birthday and starting to look outdated. In addition to the design and…
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Reflections on Occupy
We had just moved into our new office a few weeks earlier. Downtown Oakland was now our home, and Free Range was nested solidly into the grid of concrete, alive with dozens of restaurants,…
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From 19th Street to 19th Street
Last summer I represented Free Range as a judge in The American Institute of Graphic Arts' national design competition “365: Design Effectiveness." When I walked through the glass door of AIGA's storied headquarters on…
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Strategic Decision-Making in Marketing
As marketers, we make two types of decisions — tactical decisions and strategic decisions. A simple distinction: tactical decisions seek to maximize results in the immediate term or solve the challenge of the day,…
STORIES ARE VERBAL DNA.
They are the tiny packets of information that carry the shape of our shared future. Our beliefs, our values, our identities are all held in the stories we listen to and repeat. That's how we humans work — we always have. So, what would you rather do: learn to write some of the source code of tomorrow or run just another marketing campaign? Let us show you how we do it.
FIRST, YOU UNEARTH YOUR CORE STORY.
Dig into any good story and you’ll find a moral — a nugget of wisdom — at its core. Crack it open and you’ll find cherished human values. That’s why stories, and brands built on stories, connect right to the heart. When you identify and embrace the moral of your own brand story, you can forever leave behind the usual marketing speak of insecurity and fear.
STORY, MEET TELLER.
Once you’ve got your message, you’re going to need a messenger. See, people connect to other people, not to faceless brands. Dive with us into the world of imagination to uncover your archetype and unique voice — it‘s the surest way to get audiences, the heroes of your story, moving on their own path to action.
STORY, MEET WORLD.
Free Range Stories are born in the strategy lab, but they live in the wilds of today's everyone-owns-it media marketplace. The launch of our first project together is the beginning of your path to change as you unleash media designed to move minds and build an iconic brand. Verbal, visual, interactive, social, all four? Let’s start writing the future. Check out a few Free Range projects already changing the world.