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    <title type="text">Free Range Studios | Washington, DC | Oakland, CA | Atom Feed</title>
    <subtitle type="text">Free Range works with companies and organizations to create story-based brands, transforming clients’ visions for a better future into emotionally compelling media — from interactive and mobile to print and video.</subtitle>
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    <updated>2012-02-06T13:37:14Z</updated>
    <rights>Copyright (c) 2012, Free Range Studios | Washington, DC | Oakland, CA</rights>
   <id>tag:freerange.com,2012-02-05:/thinking</id>


    <entry>
      <title><![CDATA[Learning to Live the Truth]]></title>
      <link rel="alternate" type="text/html" href="http://freerange.com/thinking/post/learning-to-live-the-truth" />
      <id>http://freerange.com/thinking/post/learning-to-live-the-truth</id>
      <published>2012-02-05T19:33:12Z</published>
      <updated>2012-02-06T13:37:14Z</updated>
      <author>
            <name>Melissa Roberts</name>
      </author>
      <content type="html">

	<![CDATA[I've been following the Susan G. Komen/Planned Parenthood debacle with interest. Komen’s decision to stop funding Planned Parenthood programs — and the subsequent decision to allow them to re-apply for funding, with no guarantee that they'll actually receive it — reads like a study in how NOT to make organizational decisions.

At Free Range we believe positive change happens when organizations speak the truth — and live it. The cardinal sin Komen has committed is their failure to live their values, putting women’s health above politics. If the leaders at Komen were really living their truth, they would have never considered pulling their funding for programs that provide free cancer screenings to women across the country. ]]>
      </content>

    </entry>

    <entry>
      <title><![CDATA[Winning the Story Wars — Our Upcoming Book]]></title>
      <link rel="alternate" type="text/html" href="http://freerange.com/thinking/post/story-wars-prologue" />
      <id>http://freerange.com/thinking/post/story-wars-prologue</id>
      <published>2012-01-23T15:40:53Z</published>
      <updated>2012-02-03T07:41:54Z</updated>
      <author>
            <name>Jonah Sachs</name>
      </author>
      <content type="html">

	
      </content>

    </entry>

    <entry>
      <title><![CDATA[The Free Range Rebrand: Designing Our Story]]></title>
      <link rel="alternate" type="text/html" href="http://freerange.com/thinking/post/designing-our-story" />
      <id>http://freerange.com/thinking/post/designing-our-story</id>
      <published>2012-01-20T15:37:57Z</published>
      <updated>2012-02-03T07:38:58Z</updated>
      <author>
            <name>Amy Hartzler</name>
      </author>
      <content type="html">

	<![CDATA[These days everyone is talking about telling stories — which is great, because we’ve been refining our storytelling methodology for the last 13 years. But the sudden popularity has also challenged us to define what that really means, as our once-esoteric field has become more crowded. Nearly a year ago today, we recognized that we needed to rebrand. 

We knew we couldn’t build a coherent brand without a deep understanding of how we do what we do, and why. We needed to unpack the magic and the science behind our work, and we needed a new story to define what it means to be makers of media that creates a more positive future. And each of our new brand expressions, from an updated logo to this website, needed to reinforce that story.]]>
      </content>

    </entry>

    <entry>
      <title><![CDATA[10 Tips for Successful Brainstorming]]></title>
      <link rel="alternate" type="text/html" href="http://freerange.com/thinking/post/10-tips-for-successful-brainstorming" />
      <id>http://freerange.com/thinking/post/10-tips-for-successful-brainstorming</id>
      <published>2012-01-19T15:42:00Z</published>
      <updated>2012-02-03T07:43:01Z</updated>
      <author>
            <name>Drew Beam</name>
      </author>
      <content type="html">

	
      </content>

    </entry>

    <entry>
      <title><![CDATA[Our Toughest Client]]></title>
      <link rel="alternate" type="text/html" href="http://freerange.com/thinking/post/our-toughest-client" />
      <id>http://freerange.com/thinking/post/our-toughest-client</id>
      <published>2012-01-19T15:39:34Z</published>
      <updated>2012-02-03T07:39:35Z</updated>
      <author>
            <name>Liz Kuehl</name>
      </author>
      <content type="html">

	
      </content>

    </entry>

    <entry>
      <title><![CDATA[Tech Trends: 2012 the Year of the (Android) Tablet]]></title>
      <link rel="alternate" type="text/html" href="http://freerange.com/thinking/post/tech-trends-2012-the-year-of-the-android-tablet" />
      <id>http://freerange.com/thinking/post/tech-trends-2012-the-year-of-the-android-tablet</id>
      <published>2012-01-18T15:48:54Z</published>
      <updated>2012-01-23T15:32:55Z</updated>
      <author>
            <name>Stoyan Vasilev</name>
      </author>
      <content type="html">

	
      </content>

    </entry>

    <entry>
      <title><![CDATA[Reflections on Occupy]]></title>
      <link rel="alternate" type="text/html" href="http://freerange.com/thinking/post/reflections-on-occupy" />
      <id>http://freerange.com/thinking/post/reflections-on-occupy</id>
      <published>2012-01-12T16:24:24Z</published>
      <updated>2012-01-23T14:47:25Z</updated>
      <author>
            <name>Erica Priggen</name>
      </author>
      <content type="html">

	<![CDATA[We had just moved into our new office a few weeks earlier. Downtown Oakland was now our home, and Free Range was nested solidly into the grid of concrete, alive with dozens of restaurants, a BART station, the newly renovated Fox Theater, big bank offices and Frank Ogawa plaza just a few streets south. A small group of us headed out to the first Occupy Oakland protest on a drizzly afternoon, before any tents had even been set up.]]>
      </content>

    </entry>

    <entry>
      <title><![CDATA[From 19th Street to 19th Street]]></title>
      <link rel="alternate" type="text/html" href="http://freerange.com/thinking/post/from-19th-street-to-19th-street" />
      <id>http://freerange.com/thinking/post/from-19th-street-to-19th-street</id>
      <published>2012-01-12T15:42:43Z</published>
      <updated>2012-02-03T07:42:45Z</updated>
      <author>
            <name>Eric Smith</name>
      </author>
      <content type="html">

	<![CDATA[Last summer I represented Free Range as a judge in The American Institute of Graphic Arts’ national design competition “365: Design Effectiveness.” When I walked through the glass door of AIGA’s storied headquarters on lower Fifth Avenue, in a sense it was like coming home.]]>
      </content>

    </entry>

    <entry>
      <title><![CDATA[Strategic Decision-Making in Marketing]]></title>
      <link rel="alternate" type="text/html" href="http://freerange.com/thinking/post/strategic-decision-making" />
      <id>http://freerange.com/thinking/post/strategic-decision-making</id>
      <published>2012-01-11T23:14:53Z</published>
      <updated>2012-02-03T07:40:54Z</updated>
      <author>
            <name>Dan Ogawa</name>
      </author>
      <content type="html">

	
      </content>

    </entry>


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