Online Marketing Strategist

Free Range Studios is seeking an Online Marketing Strategist to assist our clients in the planning and execution of large-scale multimedia campaigns. At Free Range Studios, we’re driven by the belief that the right stories told in revolutionary ways can transform society. While other agencies focus only on the bottom line, we help some of the planet's most influential non-profits, political campaigns and socially responsible businesses go the extra step to build a more just and sustainable world. Free Range Studios is relaxed, energetic, dog friendly and highly productive.

JOB DESCRIPTION

Main responsibilities include:

  • Consulting with clients to assist in initial brainstorming of campaigns – helping to define key messaging and positioning (targeting and segmenting audience/s).
  • Defining clients’ existing and potential members/activists and developing strategies to move members up the  “ladder of engagement.”
  • Collaborating with clients and team members to identify measurable goals for campaigns; establishing metrics/benchmarks to define success (e.g. quantifying donation goals, email acquisition numbers, etc.).
  • Developing tailored marketing plans and budgets that integrate a variety of strategic communication channels, including social media, to promote client goals.
  • Cultivating relationships with strategic media partners for ongoing collaboration across communication channels.
  • Identifying and managing a team of both internal staff members and freelancers to execute marketing plan.
  • Overseeing the implementation of the marketing plan within a set budget and playing a senior project manager role.
  • Assisting the internal business development team by developing and executing strategies to promote Free Range’s services and build brand awareness.

ABOUT YOU

Others would describe you as both strategic and tactical – a hybrid between a creative director and an online media-savvy project manager – driven by a passion for social change. You have a penchant for coming up with the “big idea” for making a media splash as well as the attention to detail and discipline required for putting ideas into action and defining measurable goals.

You have successfully developed and led large-scale or national multimedia campaigns by leveraging a variety of media channels, ideally for nonprofits or socially responsible causes. Although you’re a marketing generalist, you have a special passion for new media and a hunger for understanding new trends and technologies. You have five to ten years of marketing experience and a demonstrated understanding of how both traditional and new media function.

APPLYING:

Resumes are being accepted immediately. To apply, email a cover letter, resume with two references, and a portfolio showcasing large-scale multimedia plans you’ve developed to: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it with Online Marketing Strategist in the subject line.

Want to really wow us? We also invite you to present an online marketing and social media campaign planned to successfully promote yourself. Take this opportunity to show us what you’ve got!

(No phone calls please.)

 
Free Range Studios is Located In

California
2748 Adeline Street, Suite A
Berkeley, CA 94703
Office: 510.981.0353
Fax: 510.295.2527

Washington, DC
1605 Connecticut Avenue, NW, 4th Floor
Washington, DC 20009
Office: 202.234.5613
Fax: 202.318.3037


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