Brand Strategy

World-changing stories are often only as strong as the strategies that underlie them. From campaign planning to user experience, mobile app design to audience research, our strategists and analysts give media the thinking it needs to travel.

KIDS COUNT Data Center Mobile Site

Annie E. Casey Foundation

Creating smart information architecture means building something users are comfortable with — something they’ve seen before. But Susan’s team had searched for days. There wasn’t a single role model for an intuitive desktop data site let alone a mobile presentation that carried the volume and variety of data as KIDS…

Read Case Study  ►
KIDS COUNT Data Center Mobile Site

My Jewish Learning / Kveller Websites

My Jewish Learning

MyJewishLearning.com is the go-to transdenominational source for all aspects of Jewish life. Put simply, it is a really big website, including everything from recipes to Torah commentaries, blogs, videos, and countless backgrounders on Jewish teachings, customs and beliefs.

Learn more  ►
My Jewish Learning / Kveller Websites

PILnet Audience Research

PILnet

PILnet needed messaging that would inspire corporate lawyers who weren’t engaged in pro bono work, but could be. They needed a framework that would unite efforts of staff reforming legal education in Russia, establishing pro bono practices where they don't yet exist, and fighting for workers’ rights in China, among…

Learn more  ►
PILnet Audience Research

Great Place to Work® Audience Research

The Great Place to Work®

It's not every day that our strategy department is contracted to survey and assess a global surveying and assessment company. Great Place to Work®, which researches and ranks the best workplaces around the world, asked us to do just that in their search for language that could unite their global…

Learn more  ►
Great Place to Work® Audience Research