What do you call a dinner conversation with 100 vegans? Research.
To survive in a crowded market, Purple Carrot needed more than vegans to buy their vegan meal kits.
Our team put on their aprons, held dozens of dinner parties in foodie meccas, and conducted hundreds of detailed interviews. That’s how we identified Purple Carrot’s key untapped audience—flexitarians—and built a brand that made their mouths water.
Services: Brand, Design