How to curb excessive consumerism? Go mega viral.
Stories have the power to change the way people think. For The Story of Stuff, that was our challenge. But the story itself was complicated. We worked to distill the core message through a compelling animated story about the real impact of the things we buy.
The result? 40M+ views. 300K+ social follows. What’s more, we sparked a sustainable movement that continues to lead the way.